Est. 2024 — Los Angeles
Fostering
Greatness
An independent label built on one belief — the best music comes from artists who are free to be themselves.
Chapter 01
How It
Started
Handmade Records was started by Jonathan "Jono" Wachter when he identified a gap in the record business — true artist development was extremely rare to come by and communities of creatives simply did not exist.
His goal: fix this and build an independent label that understood the game — social media content, branding, digital marketing, and above all, music first.
Handmade Live
Chapter 02
What We
Believe
One of the pillars of Handmade Records is our artist development — the ability to help artists refine their sound and take records across the finish line thanks to our top-tier services and hands-on team.
We're not here to acquire a bunch of catalog for the lowest price. We're here to help artists incubate and build long-term careers.
Handmade Live
"We're not just here to sell records.
We're here to create an ecosystem where independent artists can genuinely thrive."
Chapter 03
What We Do
A&R / Scouting
We discover and develop one-of-a-kind talent, building long-term partnerships rooted in trust. Not just looking for what's hot — looking for what's real.
Release Strategy
From singles to full albums, we craft rollout plans that serve the music and reach the right ears at the right time. Every release has a story.
Live Events
Our Handmade Live Showcases bring artists and audiences together for unforgettable nights. Real rooms, real energy, real connection.
Creative Direction
Visual identity, branding, and storytelling that amplifies each artist's unique voice. We don't do templates — every project is handmade.
Interested in working with us? Whether you're an artist, collaborator, or just a fan — we'd love to hear from you.